S1 Ep 12 | Hiring With a Company Story – The Importance of Your Business as a Product and Telling its Story (featuring David Abrams)
Description
Your company is more than a name and a brand. It's an ever-evolving product that is iterated by the values you believe in. Like your consumer product, it should adapt to the world around it and to the people who work within it. Understanding how to tell its story is part of the secret to attracting and retaining the key team members you will need to build a great business.
David Abrams, ex-CEO at Demio and the current General Manager at Banzai shares how a strong company story can help you both with hiring and onboarding new team members. David has created, built, and consulted multiple SaaS companies and has spent the past few years solely focused on building the most powerful webinar platform designed for growth. Additionally, David used to host the SaaS Breakthrough podcast which provides an inside look at what is working in marketing for SaaS companies today featuring top marketers.
United States
